{"product_id":"blue-ocean-strategy","title":"Blue Ocean Strategy","description":"\u003cp style=\"padding: 0px; margin-bottom: 14px;\"\u003eWritten by the business world's new gurus,?\u003cspan class=\"a-text-italic\" style=\"font-style: italic !important;\"\u003eBlue Ocean Strategy\u003c\/span\u003e?continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide,?\u003cspan class=\"a-text-italic\" style=\"font-style: italic !important;\"\u003eBlue Ocean Strategy\u003c\/span\u003e?is quickly reaching \"must read\" status among smart business readers. Have you caught the wave?\u003c\/p\u003e","brand":"world choice books","offers":[{"title":"Default Title","offer_id":52259368075545,"sku":"575-1-item","price":9500.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7737\/1673\/files\/IMG_1512-scaled.jpg?v=1776895475","url":"https:\/\/shopbellabooks.com\/products\/blue-ocean-strategy","provider":"Bellabooks","version":"1.0","type":"link"}