{"product_id":"the-business-model-book","title":"The Business Model Book","description":"\u003cb\u003eBusiness models are the beating heart of your firm's value proposition.\u003c\/b\u003e\n\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003eGreat business models drive rapid growth; bad business models can doom the most promising ventures.?\u003ci\u003eBrilliant Business Models\u003c\/i\u003e?clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.\u003cbr\u003e\u003cbr\u003eEvery company has a business model. When the business model works, the company creates value.\u003ci\u003e\u003c\/i\u003e\n\u003cbr\u003e\u003ci\u003eBrilliant Business Models\u003c\/i\u003e?combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life.","brand":"world choice books","offers":[{"title":"Default Title","offer_id":52258969583897,"sku":"137-1-item","price":7500.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7737\/1673\/files\/IMG_8888.jpg?v=1776888936","url":"https:\/\/shopbellabooks.com\/products\/the-business-model-book","provider":"Bellabooks","version":"1.0","type":"link"}